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Chrysler Group has split its Dodge brand into an auto and a Ram truck unit, and said two recently appointed brand-level chief executives are leaving the company. "The brand-focused strategy has been refined further with the unbundling of the Dodge brand which now consists of the Dodge Ram brand and the Dodge car brand organizations," Chrysler Group CEO Sergio Marchionne said in statement Monday. "This reorganization will allow us to protect and develop the unique nature of the product offerings within the Dodge Brand."


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Sounds good to me. Maybe now they can lose the Rams Head logo and the cross-hair grills on the cars.

And Ralph Gilles has now been appointed president and CEO of the Dodge car brand. I like the sounds of this.
 

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if it wasnt for nose badges costing so dang much :mad: , mine would be gone. :dance:
 
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