We have a vendor at our shop (Mighty Parts) who have car care products as well. They were pushing this Strawberry Sheen tire gloss on me, i'm very skeptical on tire care products, there are so many that do so little. This stuff is the real deal. It's a thick liquid that goes on easy with a sponge, just apply and let it dry. NO slinging, not over-shiny, and lasts. It's what I use on my cars now. They have another product i'm wanting to try, Dark Cherry car glaze, it's supposed to be just for dark cars, helping with the swirl marks, light scratches, etc. Ol' Mr. Skeptical here will keep you guys posted on this.